Why this
exists.

I kept meeting athletes with genuinely interesting things happening in their lives and no good way to share any of it. Instagram rewards the highlight. Twitter rewards the take. Nobody rewards sitting down and writing about how your week went.

So we built a tool for that. You don't have to be a writer to use it. That's the point. You write it however it comes out, and we handle the rest.

It turns out a simple format gets good writing out of people. Write about your week, send it to the people who care. People are interesting when they're not performing for an algorithm.